JWDA was retained by Sportcraft, a major provider of sporting equipment, to innovate and then develop a new electronic pitching machine. The product used a single flywheel design and incorporated a unique method of accommodating different ball sizes. As a result, the product could propel with high accuracy, regulation baseball wiffle balls, foam balls, street hockey balls and standard tennis balls.  Pitching was activated by wireless remote control. The product operated on both batteries and AC adapter